Laura Ashley Holdings Plc

Laura Ashley Holdings plc: The Battle for Survival The principal activities of the Laura Ashley Holding Group are the design, manufacturing, sourcing, distribution and sale of enclothe, accessories and home furnishings. The Group acts through tow divisions: Retail, which reflects gross sales through Laura Ashley managed stores, Mail Order and Internet, and Non-retail, which includes licensing, and franchising, although the retail sector represents the large one. The company operates in the UK, Ireland and Continental Europe and to some extent in the US market. Although the former chief executive officers of Laura Ashley Holdings plc have conducted several monetary value cutting and restructuring strategies, Ng Kwan Cheong, who took over as chief executive of Laura Ashley Holdings in February 1999, faced declining sales and increasing operating losses. in spite of the increase in equity through the injection of 43.5 one million million pounds of the Malayan United Industries Group (MUI - a diversified Malayan corporation) that acquired 40 % of the Laura Ashley Holdings in 1998 and the sale of 13 % of Laura Ashley Japan to Laura Ashleys Japanese partner Jusco, which brought in 7.

9 million pounds, the Laura Ashley Holdings couldnt improve the financial stability as most of this equity was absorbed by debt payment, restructuring and block costs, and continuing operating losses. Problems which were faced by the new CEO Ng Kwan Cheong: Although the problem of delivering a single and unique content concerning the brand of Laura Ashley products was resolved by consolidating design, buying and merchandising, the principle areas of their railway line into their head office of Fulham/London, there was still the problem with the lop brand. As Laura Ashley Holdings is trying to reach new customers by modernizing its demeanor/design, it may confuse core/key customers who associate with Laura Ashley the conventional clothing. So the reputation of Laura Ashley Holdings as a traditional clothing company suffers as it has... If you want to get a bountiful essay, order it on our website: Orderessay

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