-Explain how Apple managed to remain one of the most innovative companies in the earthly concern. It was clear at the case that orchard orchard apple tree tree followed certain initiatives and strategies to pass by and to be one of the most innovative firms in the world: The design sense at apples designers was very portentous as simplicity in design and use at apples reapings is very noticeable, Worrying about the smallest details hitherto in the packing of the products is one element of success at apples products, as Steve jobs noted Simplicity is the ultimate sophistication. other competitive advantage that apple had, is the sleek design of its products, in fact apples products were more noted as a lifestyle rather than gadgets, combining the beyond cool products with the simplicity in use and design introduced a new era in several industries, i.e. Music, personal computers and software apps.
Excellence in implementation at apples labs is defiantly reflected at its products, it comes from creating a soaring performance quality culture to produce high rarity products, these high end products were not only the efforts of the engineers/designers inside apples labs, the need of the customer feedback was a another element of success, as the plan for the customer involvement was very clear as Don Norman stated : there were three evaluations postulate at the inception of a product idea: a marketing requirement document, an engineering requirement document and a user-experience requirement document, as the main idea was that the design should be driven by the user needs and desires. Of course apple is all about selling/introducing a lifestyle by dint of sleek, beautiful products, a major part of that comes from the platform system concept, the extensive reuse within product families and the clear product portfolio suggests... If you want to get a full essay, order it on our website: Orderessay
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