Ways To Advertise

WAYS
TO
advertisingISE


After looking at this assignment in to a greater extent detail, I decided that it would be best if I researched to a greater extent into advertising and marketing to help me succeed in creating a good advert for my campaign The Dogs Trust.

I researched somewhat on the Internet about how to advertise and what to consider when doing so. Yet I still felt that this benefit me as much as I would of liked it to. Therefore I got a few tv magazines together to see if anything being shown later on in the week could help me a little twat more.

To my delight I found that over that week on that point was going to be a series of ad programs called publicizing Uncut, shown on Channel 4. I recorded two of these so I could watch them back and make notes. Here is what I found:

SYNOPSIS OF PROGRAM ONE:
It uncovers how Business and publicise agencies measure the response to a campaign and reveals what happens when advertising campaigns go horribly wrong.

THE SECRET OF AD SUCCESS:
The British video recording advertising awards (BTAA) is one of the biggest days in the advertising histories calendar. In 2007 the head jury who had the deciding vote for all the entries was Jeremy Craigen, who is the administrator creative director, of ddb London.





WHAT HE LOOKS FOR:
Jeremy Craigen tells us what he looks for when choosing winners for the British publicizing Awards:
How strong is the idea?
Is the idea original?
Is it well kill?
Do you wish you had done it yourself?

HERE WERE THE RESULTS:

Thinkbox Award
-The best television commercial of the year

Made By:
-Sony
-Product: Bravia
-Title: Paint
-Advertising Agency: Fallon London
-Production Company: Academy

PRINT SCREENS

WHY DID THIS ADVERT WIN?
Jeremy Craigen says this Sony Bravia advert walked away with the winning award because, Its originality do it so popular in the advertising industry. This advert composite more fireworks and Semitics than the famous film Saving...If you want to get a full essay, order it on our website: Orderessay



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