Internal Entrepreneurship at the Dow Chemical Company

MILAN MOHANTY INTERNAL ENTREPRENEURSHIP AT THE DOW CHEMICAL COMPANY Overview:- The Dow Chemical Company is the gage largest chemical manufacturer in the world in wrong of revenue and in terms of market detonating deviceization; it is the deuce-ace largest in the world (as of 20071). There was a steady growth of the market from the year 2002. But before that the ships companion confront a back drop in the profit margin. The company realized its growth in 2002 only(prenominal) after coming together with Union Carbi as the companys sells rose to $27.8 billion. endorse in 1998, the company faced the real down consider of the sale to $18.4 billion. Then, for 4 years continuously, the company managed to keep the gross sales around $20 billion. In the year 2000, the company aforethought(ip) to adopt a different strategy to enhance the sales growth. This gave rise to the production and development of glue.Com. This strategy not only enhanced the growth but also changed the status of the company in the market as an innovator in the dramaturgy of agricultural products, chemicals and plastics. The primary accountable of the advanced strategy is to place the small customers, whom the company never served. The Epoxy products and intermediates are responsible for the production and sell of epoxy raisins that added to the manufacture of electrical laminates, composites and coatings.

The new profit estimate was managed from Dows European headquarters in Switzerland. SWOT ANALYSIS:- Strength: * The new venture Epoxy was a high margin business with high capital intensive, as its 80% of the revenue came from top 20% customers. to a greater extent over the venture established itself as a globose profitable venture. They provided all sorts of technical help and discounts to the global customers which make them unique in the market and helped the venture to mark a base for the development. * The proto(prenominal) realization of the boom of dot.com placed the venture in a comfortable position to take advantages of the early phase of e-market development. So the venture... If you want to get a honest essay, order it on our website: Orderessay

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