Cadbury and Kraft

Cadbury and Kraft Merger If you ask people about cocoa thence there is one name that comes to their mind and that is Cadbury. Cadbury was named after its develop John Cadbury in 1824. The headquarters in Cadbury House began except as a coffee stall producing, tea, coffee and chocolate drink and over years Cadbury turned into a orbiculate giant company that only produced chocolate and other confectionary products. Cadbury is a worldwide producer and seller of chocolate and sugar confectionery products in over 60 countries. Cadbury has been in various mergers and acquisitions just the biggest one must have been when Cadbury got taken over by The US company Kraft. After trying and trying on the 19th of January 2010 Cadbury finally accepted Krafts ply for £8.40 per shargon, valuing Cadbury at £11.5 billion. Kraft is a worldwide food and deglutition company active in more than 150 countries with one-year revenues of £24 billion. Both Kraft and Cadbury are strong players in the chocolate confectionary business in the European Economic Area. With its chief(prenominal) chocolate brands Milka, Côte dOr and Toblerone, Kraft has a very strong presence in most section States, with the exception of the UK and Ireland where customers preferences remains strong for the British chocolate.

Cadbury is the market attractor in the UK and Ireland, especially with its brand Dairy Milk and in Europe it is mainly active in France, Poland, Romania and Portugal. As a standalone company without Cadbury, Kraft was and is still a big force. It has an refined name with great products that are a must in many households such as for ex angstrom unitle Oreos and the Mac & Cheese. The addition of Cadbury brings a great number of benefits to Kraft as a company and its shareholders. Cadbury is a major player in the chocolate market and its addition to the Kraft will lay off the combined company to have an even broader reach slightly the world. When two companies of this size come together there are big chances to generate... If you want to get a full essay, set it on our website: Orderessay

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