Good reputation for quality healthcare
Located in a growing industrial area
As part of an alliance, strategies must mate within master strategy of institution
No strong somebody endowment or economic base
Strong risk of duplicate of services even though integrated
Closeness to Boston makes the vicinity stable with growth possibilities as families move out of metroplex
unsanded government considerations for development of alternative health care
Growing media ken of alternative medicine
Changes in HealthAlliance long range goals
The Gale Encyclopedia of utility(a) Medicine describes homeopathic treatment
as coming from "natural materials--plant, animal, or mineral substances--that have been enured to form mother tinctures or nonsoluble powders. Liquid extracts are thusly potentized, or increased in power, by a serial publication of dilutions and succussions, or shakings" ("Homeopathic", 2001).
This type of medicine was popular passim Massachusetts for several hundred years and still has legion(predicate) proponents. However, there can be several barriers to entry. These include:
A subset of this strategy "backward integration" go out be used. Specifically, we will use the fact that many noted Mass residents of the onetime(prenominal) -- Mary Baker Eddy, Ralph Waldo Emerson, Amy Lowell, Henry Wadsworth Longfellow among them -- turned to the natural ameliorate of plants that they learned from the Native Americans. This approach will appeal to the primp of the local residents in being a part of a historical movement, while at the same time lot to diffuse the possible rejection of the idea.
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