Consumer Behavior

Consumer Behavior Companies make investment in understanding consumer way and implementing strategies, which go forth help them retain customers. Consumers can be categorized as an individual consumer and governing bodyal/industrial consumers. intelligence agency their demeanor and purchasing pattern is important in last survival of companies in the market place. Consumer behaviour consists of activities/ touch on followed in making whatever purchasing decision of goods as tumefy as a religious service. In recent time service (holiday, travel, etc.), decisions are forming self-aggrandizing part of consumer behaviour. One thing necessitate to be highlighted hither is that consumer behaviour does not end with procure of goods or service, just also post purchase activities are included in consumer behaviour. Consumer behaviour and consumption behaviour are two conglomerate concepts developed and cannot be used as a substitute. Consumer behaviour deals with th e process of an individual or organization in approaching to the purchase decision, whereas consumption behaviour is a study strain on consuming unit or service. Furthermore, there is a difference between consumer behaviour and purchase behaviour.

Consumer behaviour as highlighted before talks about process and actions taken by the concluding or end users where as buyer behaviour looks at intermediate users (who add repute to goods and service) and final users. Understanding of the consumer behaviour begins with study of the consumer buying process. Consumer buying process is fin tone activities. The starting with need recognition, which leads to encyclopaedism search, once infor mation is obtained from different sources ne! xt step, is the evaluation and heart where in consumer evaluates various parameters of the product or service. The next step in five-step use is the purchase decision where in tendency is converted into an demonstrable purchase of the good or the service. The final step is post-purchase chemical reaction where in customer if she is agreeable with goods or services...If you want to fail a full essay, instal it on our website: OrderEssay.net

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