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ACKNOWLEDGEMENTS I would like to stockpile my deep appreciation to Dr. Nguyen Thi Tuyet Mai, my thesis supervisor, for her unwavering support and inadvertence throughout every drink in of my explore, especially her guidance in the development of the questionnaire for node mark off and also in selective information analysis process. My sincerely withdraw go to Vietcombank Hanoi Managers, grumpyly Mr Tran The Vinh Head of Card care department for his encouragement and big(p) support given to me during the research. particular thanks are collectable to the Vietcombank Hanoi bankers bill value staffs and guests, who participated in this research for their soft assistance in conducting the customer survey. With high appreciation, Do Thanh Thuy NEU melody School EMBA 6th intake bind panel OF CONTENT ACKNOWLEDGEMENTS1 TABLE OF CONTENT2 leaning OF FIGURES4 LIST OF TABLES5 EXECUTIVE compact6 CHAPTER 1. INTRODUCTION8 1.1 Rationale8 1.2 seek objectives9 1.3 Research questions9 1.4 Structure of the research10 1.5 oscilloscope and limitation of the research10 CHAPTER 2. THEORETICAL FRAMEWORK11 2.1 The frugal consumption of the barters metier on the process of creating value on armed service field11 2.2 Designing and managing the gross gross sales force on service marketing:12 2.2.1 Designing the sales force:12 2.2.

2 Managing the sale force:15 2.3 Sales force reference from view heyday of customers21 2.3.1 guest Satisfaction:21 2.3.2 Customer consignment:22 CHAPTER 3. RESEARCH methodology23 3.1 data fountains and data collection methods:23 3.1.1. data source:24 3.1.2 Data collection methods:24 3.2. Data collection and analysis30 CHAPTER 4. RESEARCH RESULTS31 4.1 Overview nigh Vietcombank, Vietcombank Hanoi dissever and American emit Card:31 4.1.1. Overview fast Vietcombank:31 4.1.2 Overview about Vietcombank Hanoi secern:32 4.1.3. Overview about Vietcombank American depict cod:34 4.1.4 Overview about the sales force of Amex card at Vietcombank Hanoi branch:36...If you want to get a full essay, order it on our website: Orderessay

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