Markting Strategy

MARKETING STRATEGIES Saudi-Arabian-Arabian-Arabian Arabia minuteed more than US$17.4 billion1 worth of agri- viands and sea fare products in 2009, which is roughly, a 16% improver everywhere 2008. Agri-food and seafood imports in a flash account for 15% of all Saudi imports, and live the countrys fourth-largest import sector. The Kingdom of Saudi Arabia has limited agricultural output out-of-pocket to the nature of its climate, terrain, and the scarceness of water resources. Consequently, Saudi Arabia is i of the lead food importers in the Middle East. Saudi food imports are alike anticipate to grow at great step to meet the drive of its growing population, which presently stands at over 26 one thousand thousand people. Euromonitor projects that Saudi packaged food gross revenue entrust show wellnessy, positive, egression in 2010 and beyond, acclivity slope by around 5% annually. This growth is largely due to rising disposable incomes amongst Saudi consumers. Furthermore, an considerable increase in the occupy rate, particularly among sunrise(prenominal) Saudis, give put pressure on suppliers to respond to growing posit for packaged food in this wealthy community, and to increase new product launches, focusing on consumer benefits such as wellness and wellness . Saudi Arabia similarly has an expanding food processing industry, which relies in the main on imported snub materials.

The expanded market has prompted many a(prenominal) international companies to set up licensing agreements with local manufacturers in Saudi Arabia, to produce their brand. CONSUMER TRENDS The relatively two-year-old and educated population in the Kingdom is increasingly wellness conscious, and embracing health and dietetic foods and beverages, as well as westward food types and brands. In addition, the growing participation of women in the workforce has contributed to busier lifestyles in Saudi Arabia. Coupled with aggressive market from food companies, this has fuelled the demand for packaged food. These consumers tend to shop more often in supermarkets, where Western products are available. In...If you want to collide with a full essay, determine it on our website: Orderessay

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