This case study looked at 3 distinct target markets, the Premium Peter, Larkin Larry and Premium Clooney. By refining the market Pure Blonde can go on its market scope to target more customers. It also keeps the crop to seem fresh and new, which is a title several brands would like. that there are advantages and disadvantages to this refining e special(prenominal)ly in the ace of focusing on Pure Blondes low-carbohydrates aspects instead of its premium qualities. The advantage of redefining its market as low-carbohydrate is that it taps into the healthful consumer focus on diet stable alcoholic beverages. Of the 3 distinct target markets each had a focus on body image and how low carbohydrate intake is a strong seller point to match this attribute of the trine target markets.
However the disadvantage of redefining itself as as a low-carbohydrate beers instead of premium, is it may tarnish the brands image as a quality, strong tasting beer. This is due to the common perception by consumers that low-carb beers sacrifice taste. Also from the three distinct markets the value of a good tasting beer is held in higher regard than carbohydrate intake.
Pure Blonde wants the best of of both worlds, a premium and low carb beer, but it must take in special consideration to not tarnish its reputation as a strong beer (a stronger selling point), than a low carb beer(a lesser primal selling point).
2.You are the Pure Blonde Brand Manager. break away a phantom customer profile for the female portion that appear to be emerging. What do you believe are the two keys aspects they are interested in with regard to beer? Use this nurture to develop a perceptual map.
Female beer drinkers is an emerging market, at a time viewed as un-lady like, female beer drinkers is now...If you want to get a expert essay, order it on our website: Orderessay
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