Adele Music

Work In Progress
Situation Analysis
Australian Music Industry Background:
The internet allows the consumers to acquire and transfer high quality music for little or no cost through file sharing, swapping. This has deliberately accounted for the decline in sales and profits of preserve music. Expectedly for the coming year, the music patience will decline by 2.2% to $1.1 billion in 2010-11 (IBIS 2011).
The executable reasons of such declination and the shift of changing in consumers abbreviate are corporate greed of the record companies and point to the relatively high prices of CDs and recorded music. This is accounted for the primary cause of consumers seeking such alternatives. 
Problems & Threats Indication:
-The Remote Control is facing the business when promoting Adeles music at Australian Radio and CD at the retailer store for her second album.
-The sales contrive of 21 was significantly under-expected compare with the success in regular army and UK.
Possible reasons of declined sales figure (need to be proved):
* 21 may not be exposed to target hearing.
* The target audience is not reached or the need of re-defined the core audience of Adele.
* The scattering channel issue: customer may intend to steel a purchase but not available in store.




* The target audience may download the 21 illegally instead of purchase a CD.
* The culture difference gives train to the disappointing performance in Australia market.
Suggested Marketing Activities to overcome
Objectives of the Marketing candidacy
-Raising awareness about Adeles album across sundry(a) take and platforms
-Increasing the knowledge about piracy and IPR (Intellectual Property Rights).
at a lower place the line activities
-Flash Mob in the heart of Melbourne City to cabal awareness in the public. Video will be recorded and post on YouTube to go viral. By employing both online and offline channels which ensure the widespread of Adeles new album. The flash bunch will specifically...If you want to get a full essay, coordinate it on our website: Orderessay



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