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CASE: GS-57 DATE: 05/09/07 (REVD. 04/24/08) CROCS: REVOLUTIONIZING AN INDUSTRYS offer CHAIN MODEL FOR COMPETITIVE ADVANTAGE If the growths sell passing well, we exit build much in season, and will be backside on the shelves in a few weeks. And well build as yet more, and even more, and even more, in that same season. Were not going to wait with a hot brand-new product until next year, when hopefully the same trend is alive. 1 â€"Ronald Snyder, chief operating officer of Crocs, Inc. On May 3, 2007, Crocs, Inc. released its results for the first quarter of the year. The footwear company, which had sell its first dresss in 2003, reported revenues of $142 million for the quarter, more than three times its sales for the first quarter of 2006. net income, at $0.61 per share was more than 17 percent of sales, approximately four times laid-backer than the previous year.2 These results far exceeded commercialize expectations, which had been for earnings of $0.49 per share on $114 million of revenue.3 As trigger of the earnings release, the company announced a two-for-one stock split. now after the announcement, the stock price jumped 15 percent. The growth and profitableness of Crocs, which make funky, brightly colored shoes using an extremely comfortable plastic material, had been astounding.

Much of this growth had been made possible by a highly flexible supply range of mountains which enabled the company to build additional product to fulfill new orders quickly within the selling season, allowing it to respond to unexpectedly high demandâ€"a capability that was previously unheard of in the footwear industry. This ability to fulfill the needs of retailers also made the company a very popular supplier to shoe sellers. Quotations are from interviews with the authors, unless otherwise specified. Press Release, Crocs, Inc. Reports Fiscal 2007 First turd Financial Results, May 3, 2007. Online at http://www.crocs.com/consumer/press_details/688244 (accessed May 4, 2007). 3 Rick Munarriz, Ugly Shoes, Pretty Profits,... If you want to get a full essay, order it on our website: Orderessay

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