Discussion Case: Mountain Bank

Business Strategy Discussion Case: Mountain pious platitude sporadic University Strategic Human Resource Management HRM 530 April 24, 2011 Grade accredited: 220/240 Discuss the strategies that Mountain edge should implement to achieve a competitive advantage in the marketplace. At first glance, wizard would wonder why Mountain bank currently has 50 percent of Retail accounts in spite of appearance the market which are the slight fat accounts in the banking industry. Secondly one would also crave or wonder why Mountain strand has slight than 10 percent of the most profitable accounts in the market, bodily accounts. To achieve a competitive advantage Mountain Bank should implement the cost leadership strategy and the differentiation strategy. before long Mountain Bank has a strong presence in the Retail Banking line which has proven to be the least profitable line in the industry. Their purpose short term goal need to be to own a stronger presence within the more immutable and profitable lines, Real Estate and mortgage and collective banking. With the recent mergers and acquisitions, Mountain Bank may exhaust the opportunity to expand and develop efficient methods that will alter them to sell its products and services at a lower price than its competitors.

The decrease in the cost of its products and services will captivate new customers and retain existing customers. By lowering the interest group rates and cost of its products and services to a rate that small banks would not be able to compete with, Mountain Bank will gain the leadership of cost within the industry. The triumph of weeding out the competition will allow Mountain Bank to achieve its goal of obtaining a stronger presence of the most stable and profitable lines within the industry, Real Estate and Mortgage and Corporate accounts. Currently Mountain Bank provides the same four lines of banking (retail, consumer lending, real number estate and mortgage and corporate banking), products and services as another(prenominal) banks in the... If you want to get a full essay, coordinate it on our website: Orderessay

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