|Iridium | |Strategy Analysis | | | | | | | | | | | | | | Iridium 1. Industry Analysis i. marketplace commentary: The global mobile personal communication system (GMPCS) ,this market place address the global or a wide persona and not for country level. The GMPCS is considered a very advanced technology.
ii. Market segments International Business Travelers; regional users; local users; semi-fixed; transportable; redundantizer; remote industrial; remote operations; news/media; veritable mobile (maritime, aeronautical, rail, trucks and other vehicles); government; military; disaster/emergency. iii. Concentration express mail get along of companies be working in this field (Iridium ,globalstar, ICO, thyria ect..) iv. entree and exit barriers: High barrier due to high investments ($ billon) are needed. v. Suppliers Limited due to complexity of the technology (satellite station, earth station, handsets). vi. Rivalry not very high due to the following reasons: ⢠small number of subscribers ⢠high cost of the services ⢠the GMPCS services target a special type of subscribers ⢠limited number of competitors in the market vii....
ii. Market segments International Business Travelers; regional users; local users; semi-fixed; transportable; redundantizer; remote industrial; remote operations; news/media; veritable mobile (maritime, aeronautical, rail, trucks and other vehicles); government; military; disaster/emergency. iii. Concentration express mail get along of companies be working in this field (Iridium ,globalstar, ICO, thyria ect..) iv. entree and exit barriers: High barrier due to high investments ($ billon) are needed. v. Suppliers Limited due to complexity of the technology (satellite station, earth station, handsets). vi. Rivalry not very high due to the following reasons: ⢠small number of subscribers ⢠high cost of the services ⢠the GMPCS services target a special type of subscribers ⢠limited number of competitors in the market vii....
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