Does Olympic Coverage Improve Consumer's Perceptions? Case Study from University of Western Sydney Questions

1. What were the consumers pre olympic perceptions of radio station 2UE? 2. Who was 2UEs audience? 3. How was the information for segmenting and drop a line 2UEs audience sourced? 3. What were 2UEs aims as an exceeding sponsor? 4.What were 2UEs aims as an Olympic sponsor? 5. Do you think 2UEs sponsorship has altered consumer perceptions of the station? 6. Were 2UEs touch on and promotional efforts effective? The 2UE radio station has an exceptionally large consumer base with over one third (35.2%) of Eastern seaboard (Sydney) residents actually tuning-in on station 2UE frequently. The purpose of the surveys and focus kick downstairs was to comprehend pre Olympic and post Olympic perceptions. By equating the two areas 2UE can establish whether their Olympic sponsorship improved consumer perceptions, and the elements at fault if there was insignificant improvement. 1.0 Via the surveys that were distributed, the pre-Olympic perceptions of the consumers towards the radio station turn that: only 25% of listeners considered the broadcasters were knowledgeable, man 75% deemed otherwise. A unvarnished 12.5% established that 2UE used influential advertising to market their station, small-arm a large 87.5% of the audience believed otherwise. 20.8% of the listeners providedught the programs were interesting, while 79.2% reflected otherwise. tho 29.2% felt the broadcasters were entertaining, and a significant 8.33% felt the broadcasters were honest.

These statistics substantiate, the notion of an popular negative consumer perception that was cast towards 2UE, after the cash for comments scandal. This is particularly semitransparent in the honesty impres sions exposed by the sample. However, it app! ears through the surveys that abutting people did not despise 2UE because of the scandal and seemed to have a cynical attitude towards all media and radio outlets. 2.0 The major audiences for 2UE was preponderantly mature age (45 - 49 yrs old), and recognised white-collar... If you want to micturate a full essay, order it on our website: OrderEssay.net

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