Gucci Case Analysis

OVERVIEW1.1Company ProfileGucci is an Italian fashion and trounce goods label. It was founded by Guccio Gucci (1881 ? 1953) in Florence in 1921. Gucci is considered iodine of the most famous, prestigious, and good recognizable fashion checks in the world. Gucci belongs to the French conglomerate party Pinault-Printemps-Redoute (PPR). Gucci is the second biggest-selling fashion place later on Louis Vuitton-Moet Henessy (LVMH). Most significantly Gucci is the biggest-selling Italian brand in the world. Gucci operates about 425 stores worldwide and it wholesales its products by means of franchisees and upscale department stores. 1.2Problem Overview-Gucci history-Gucci pas dipegang Maurizio Gucci: byk masalah krn kemampuan manajerial minim. ex: Distribusi tdk lancer, Gucci pernah di p dissever jadi barang murahan, cash flowing negative, cost terlalu tinggi. -Maurizio diganti de sole: Gucci turnaround dari jelek ke bagusmelakukan: reorganisasi dan remarking the brand, masalah di atas tercover. -Tahun 1999, Gucci ingin jadi multibrand group krn pengin expand occupation to reach profitable growth. akuisisi terbesar dan pertamanya adalah YSL. ternyata YSL justru gak bikin desain sendiri pas diakuisisi Gucci dan ternyata setelah itu YSL endure loss. Gucci was formerly a family own business in Italy. deep down that company, there was a lot of family problem that distracted its counselling. Maurizio Gucci was one of Gucci successor that runs the company.

Under Maurizio control, Gucci?s anxiety deteriorated. Because Maurizio lack of management skill, he hired Domenico de give ear on as consultant. Then, after Maurizio death, de fix replaced his position. Under de Sole management, Gucci performance was better. De Sole straight started gain on reclaiming Gucci?s image as a luxury brand, which had been cheapened in the 80s. In 1999, LVMH tried to acquire Gucci, but Gucci did several(prenominal) efforts to avoid this acquisition. Thus, LVMH was unsuccessfully getting Gucci, and Gucci had an agreement of alliance with PPR. after its alliance... If you want to get a full essay, order it on our website: Orderessay

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